Here are answers to some frequently asked questions about Uber OOH Powered by Adomni
Uber OOH is the official Uber advertising network.
Launched in partnership with Adomni, participating Uber drivers' vehicles feature video-enabled, two-sided digital advertising screens on top.
Atlanta, Dallas and Phoenix are the first three cities.
An additional 15 U.S. cities have been identified as potential cities for future roll-outs.
1,000 vehicles result in an estimated monthly volume of over 180 million impressions.
Uber's impression counts are provided by a third-party organization called Geopath - the out of home industry's non-profit auditing body for audience measurement.
To produce Uber OOH's impression numbers, Geopath uses state-of-the-art audience location data and methodologies that incorporate traffic volumes, vehicular occupancy and pedestrian volume, integrated with historical Uber trip movement data and over 150 million mobile devices.
Uber OOH connects brands and consumers in an engaging new way.
In a world where consumer attention span is shrinking and traditional media is fragmenting, you now can drive meaningful brand-to-consumer engagement at the street level.
According to Nielson's 2019 OOH Study:
Ad sales are offered across three different sales channels.
Currently, "share-of-voice" packages can be purchased on a 28-day "per-market" or "per-entire-fleet" basis. Pricing will vary by market due to different quantities of impressions being available.
For programmatic buying on Adomni.com and digital DSPs, CPM pricing is available upon request. Both Open Exchange and PMP programmatic transactions will be offered.
You can view real-time-updated historical performance reports online that include:
Later in 2020, additional audience insights reports from Adomni's Audience IQ technology will provide demographics data and top consumer profiles reached.
There are a few notable qualities.
The restrictions are fairly standard for public, out of home media, including prohibiting profanity, recreational drugs, nudity and other derogatory content.
The screens require content sized at 384 pixels wide x 128 pixels tall. A 3:1 aspect ratio.
There is no bleed required in the artwork. Ad content will fully fill the screen.
Absolutely. At no extra cost, advertisers can provide as many pieces of ad content as they want, which will alternate in the playlist.