Uber OOH connects brands and consumers in an engaging new way.

In a world where consumer attention span is shrinking and traditional media is fragmenting, you now can drive meaningful brand-to-consumer engagement at the street level.

According to Nielson's 2019 OOH Study:

• • 78% of people surveyed noticed transit advertising in the past month

• • 31% of people noticed taxi-cab advertising in the past month

• • 80% of those that notice transit advertising, engage by looking at the messages either all, most or some of the time

Ad sales are offered across three different sales channels.

• • Booking directly with an Uber OOH sales representative at sales@uberooh.com or calling (844) 769-UBER (8237).

• • Programmatic campaigns including Uber OOH along with 165,000+ other programmatically connected digital out-of-home screens on adomni.com.

• • Programmatic campaigns including Uber OOH on programmatic demand-side platforms such as Amobee and Zeta Global,  who are connected to the Adomni Real-Time Bidding Ad Exchange.

Currently, "share-of-voice" packages can be purchased on a 28-day "per-market" or "per-entire-fleet" basis.  Pricing will vary by market due to different quantities of impressions being available.

For programmatic buying on Adomni.com and digital DSPs, CPM pricing is available upon request.  Both Open Exchange and PMP programmatic transactions will be offered.

You can view real-time-updated historical performance reports online that include:

1. • Quantity of ad plays delivered

• • Quantity of impressions delivered

• • eCPM

• • Maps showing where each of the ad plays were delivered

Later in 2020, additional audience insights reports from Adomni's Audience IQ technology will provide demographics data and top consumer profiles reached.

There are a few notable qualities.

• • As the largest ride-sharing platform in the world, the potential scale for this program is substantial.

• • Uber's LED digital screen technology is brand new, ensuring sharp ad content and clear visibility during broad daylight and at night.
    • Day-parting capabilities (i.e. select the time-of-day to play ads) are also available.
    • Self-service campaigns can be built and launched 24 hours a day, 7 days a week.The Uber OOH buying process is world class, flexible, and robust in the following ways:
    • With Adomni's geo-targeting software and real-time programmatic ad-serving capabilities, advertisers can create immersive, street-level consumer ad experiences across multiple digital outdoor screen mediums at the same time.
    • Utilizing Adomni's Audience IQ technology, advertisers will be able to optimize ad content to play on the Uber car tops in areas that have a high concentration of their specific target audiences, as well as re-target exposed audiences on their mobile devices later for a "big screen-little screen" combo.
    • Uber Car Tops + Digital Billboards + Digital Street Furniture = unmissable advertising.